Apps.mu case study
A clearer welcome to custom software.
We rebuilt our own website to make the service easier to understand, the content easier to explore and the first project conversation easier to begin.
Start your projectProject at a glance
- Product
- Bilingual studio website
- Platform
- Website for phone, tablet and desktop
- Work
- Strategy, content, design and engineering
- Status
- Live
The challenge
Show the value before asking for a brief.
Custom software can feel difficult to approach. The website needed to explain the work in everyday language, give visitors enough detail to make a decision and avoid asking them to think like a developer.
What we set out to do
Clear, welcoming and useful on every visit.
Explain the offer quickly
Visitors should understand what Apps.mu does without having to decode technical language.
Make exploration comfortable
The content should be easy to scan on a phone or a large screen, with clear routes to services, solutions and work.
Welcome English and French readers
The language choice should be consistent across the full experience.
Make the next step simple
A visitor should be able to describe a need without preparing a formal technical document.
What we delivered
A complete public-facing product, not a visual mock-up.
The implementation combines a modern web application with a content management system and a practical project enquiry flow.
- Clear content structure and navigation
- Bilingual English and French interface
- Responsive, keyboard-friendly page structure
- Editable content managed through Payload CMS
- A guided project enquiry that works without an account
- Search-friendly page metadata and structured content
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